This bottle is found in priceline stores as well as supermarkets. A mosturiser which has been redesigned. The category it falls into would be packaging and identity because of its logo. The bottle design is actually reconstructed from its previous design, which was a simple straight bottle.
Typography use in the packaging is plain and simple, in order for the consumer to easily identify the product. The logo design is kept bold and large also to be viewed easily.
The new design in the packaging has given the product more of a modern, trendy feel, which I think would attract more customers, because it is different.
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