Tuesday, November 17, 2009

V Packaging




This packaging is to contain 2 V pocket rocket energy shots. The packaging corresponds the initial V brand, having its main colour as green.

The packaging is bold and bright in order to draw attention to the consumer.
Bold, enlarged text is added at the front in order for the package to be easily identified. Including the logo itself, the audience can quickly depict what the packaging is for due to the images and V logos.

The packaging is designed as a pillow fold. It has alot of room compared to the object inside it, however, the images on the are the actual size of what is found inside, and therefore, what's expected.

The target audience in my opinion would be late teens and young adults. The colours used are kept to a minimal, yet they are bright and bold in order to draw attention and so read what it's all about. This then, is what attracted me to the design. I think the colours used were great in order to deliver their message across.

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